How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 03.07.2025 00:07
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Product
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Why do we exist, and why are we conscious?
Processes
Good marketing is doing this well.
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
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People
Place
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
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AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Price
Perception